Rock This Restaurant is community project designed to foster economic growth in the local restaurant industry by using web, social media and events to build interactivity between restaurants, their vendors and customers. The goal of the show is to create a marketing engine for restaurants to use, to help increase business, while extending a philanthropic arm for community volunteerism and cooperation.

While one deserving restaurant will win the makeover, all participating restaurants receive a unique opportunity to capture new customers and build their base. This makes it a community economic endeavor unlike any other show.

This is our own unique brand of economic development... using a community contest wrapped in an entertaining show to foster small business growth at the local level.